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The bigger the vessel...

The bigger the vessel...

...the more you end up putting into it: a study in the UK on portion control has the opposite, and financial effect, on a local pub. After seeing that customers drank 9% more when served wine in larger glasses, the pub has now permanently switched their glasses from 10oz to 12oz. Great for sales, not so much for moderation!

All of our collections feature colorful graphics that are the perfect visual cue to what a perfect portion looks like, and all of our products are smaller than the dinnerware & barware that is currently available.

https://www.theguardian.com/lifeandstyle/2016/apr/25/problem-portions-eating-too-much-food-control-cutting-down




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