THE IDEA
POURTIONS came about several years ago when I was reading another “sky-is-falling” account about obesity. While it’s easy to demonize foods, beverages, and empty calories, I came to believe (like many others) that portion size was also a main culprit. From the corner donut cart to Big Gulps to “all you can eat and drink” buffets, portions have gone through the roof. Of course, the actual tableware we use everyday —plates, glasses, mugs—has grown exponentially in size as well.
This initial inspiration led us to design a conceptual line of tableware that deftly mixes social awareness with a humorous nudge in the right direction. It truly suits the way we approach solutions — practical, irreverent, & engaging.
ABOUT THE TEAM
Dan + Mary Cassidy are the founders, designers, and multi-hat wearers at POURTIONS. We have long-established careers in the fields of advertising, graphic arts, and fashion. (The extended team consists of two ambivalent children and an indifferent dog). We're thrilled to see our vision finally—8 years!!—become a reality. We look forward to working and raising a glass with you. Cheers and many thanks!
