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I was just going through some interesting things I found online last year. This type of article above, which appeared in The Atlantic, is what inspired us to create Pourtions. While we use irreverent humor to get our moderation message across, there is nothing funny about drinking too much (in this case, your cup shouldn't runneth over)
That's why every glass we offer—wine, whiskey, or mixed cocktail—features our signature "perfect pour" line on the bottom—with our funny over-pour line on top.
https://www.theatlantic.com/magazine/archive/2021/07/america-drinking-alone-problem/619017/
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